Planned Giving for Financial Advisors

4 Main Gift Types: Introduction

Charitable gifts can be divided into four main types:

Over the last several years, donor behavior has fundamentally changed, particularly for donors born after 1945 ("New Philanthropists"). These younger donors want to see impact and outcomes from their gifts, but they also want their gifts to meet their personal planning objectives.

Because of when they grew up, the New Philanthropists don't trust charities, but they do trust professional advisors.

By sharing these four gift types with your clients, you can help them to reach their personal planning goals while also being philanthropic.

It is a win-win for everyone involved.


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